It's a dream come true for a designer to work with another designer — the design journey explodes through the guidelines and becomes an adventure. Collaborating with Baruna for the Identity Group website was a series of experiments with twisting the

It's a dream come true for a designer to work with another designer — the design journey explodes through the guidelines and becomes an adventure. Collaborating with Baruna for the Identity Group website was a series of experiments with twisting the standard user interface protocols. This required a lot of courage and a lot of custom code, but the final result was true to the vision of the brand. This website stands out as a contemporary, modern design that is in sync with what they do — they predict the trend. Made on Squarespace 7.1, Identity website couldn’t have chosen a better home.

Online presence for a business with fast moving inventory and changing demand due to seasons needed a home to showcase their style and range. Catering to retailers that source for curated inventory, a strong presence that embodies their aesthetics al

Online presence for a business with fast moving inventory and changing demand due to seasons needed a home to showcase their style and range. Catering to retailers that source for curated inventory, a strong presence that embodies their aesthetics along with providing an intuitive experience to an online shopper was the goal for Aureate website. With a vision to evolve into a self service online store, Shopify platform was chosen for secure payments, shipping integration and strong analytics.

The primary objective of the Remerge Life Coaching website is about finding a precise fit between the client and the coach. A website design that reflects the true essence of coaching philosophy and approach is quintessential for a successful collabo

The primary objective of the Remerge Life Coaching website is about finding a precise fit between the client and the coach. A website design that reflects the true essence of coaching philosophy and approach is quintessential for a successful collaboration. Working with Anu Desai on the brand design of Remerge Life Coaching, there was one important principle — accurate representation of her ideologies. The colors, illustrations and images all serve a purpose and form a connection with a prospective client. To achieve this objective, website creation was split in two phases of branding and design. Created on Squarespace 7.1, Remerge website offers online scheduling and secure payments. It also includes an important feature to post blogs on social media platforms in one step is a great time saving tool offered through Squarespace.

Open laptop displaying a life coaching website with floral background and motivational quotes.

Open laptop displaying a life coaching website with floral background and motivational quotes.

A Colorful Affair When a brick and mortar art studio needed to expand into an e-commerce venture to be able to offer art kits online, Shopify platform was an apparent choice. With a wide range of apps that can be added to increase the functionality o

A Colorful Affair When a brick and mortar art studio needed to expand into an e-commerce venture to be able to offer art kits online, Shopify platform was an apparent choice. With a wide range of apps that can be added to increase the functionality of the website, a multi dimensional web presence for A Colorful Affair was created. Seamless integration of in-studio services with products for purchase online was a challenge well conquered by an intuitive site map. Unfortunately the studio had to close its doors after successfully serving the community for eight years. This project is very dear to me and its playful branding continues to bring a smile.

Pixie Greens This is truly a home grown venture. Pixie Greens is an example of a website for hobbyists. My daughters were passionate about sharing the joy of growing microgreens and I was experimenting with indoor product photography skills. We combi

Pixie Greens This is truly a home grown venture. Pixie Greens is an example of a website for hobbyists. My daughters were passionate about sharing the joy of growing microgreens and I was experimenting with indoor product photography skills. We combined the two to create content for the website that provides information for plant enthusiasts. Created on Squarespace 7.1, this website is an example for bloggers who would like to have an impactful web presence and have an ability to post social media platforms in one step.